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This web page poonediamonds.co.za states the following, "Is the most important of the four Cs, the cut depends on the way light travels through the diamond." We saw that the webpage also said " Is referring to the presence of identifying characteristics on and within a diamond, such as blemishes." It also said " Refers to the presence or absence of colour in white diamonds. Colour will never change over time. Weight is a unit of measurement and is the unit used to weigh diamonds. Not the same as karat." The header had diamond export and import as the highest ranking optimized keyword. It is followed by poone, poone diamonds, and kimberley diamonds which isn't as ranked as highly as diamond export and import. The next words poonediamonds.co.za used was purchase diamonds in kimberley.